What can you use your marketing plan for ?
You will find that your plan can be used for several purposes. It will form an integral part of your business plan which is a required document if you are seeking funding for your business especially if you are looking for support from your bank. It is also an excellent working document which can help you achieve results, goals and objectives during your trading year as it reminds you of your key objectives and strategies to achieve them.

Moreover, if you are looking for investors it is a useful selling tool which demonstrates that you have thought through your plans for the future. If you haven't worked on your marketing then no investor will touch your product or service. A good marketing plan is therefore essential in this respect.